Pet-Food’s Brand Images Bites Back Colgate
Colgate-Palmolive Co. CL -0.22% has a problem when it comes to pet food. Its Science Diet brand doesn’t appeal to pet owners the way it once did. While Colgate is best known for toothpastes and soap, roughly one out of every $7 in sales and profit comes from the Hill’s pet-food division, or roughly 13% of the consumer-product company’s $17 billion in annual sales. But for the past few years, pet food has been the dog of the portfolio—in part because of its name and ingredients.